american horror story

Challenge: 

Create an activation at South By Southwest that will engage AHS fans and keep viewers interested despite the lack of continuity between seasons.

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Solution: 

An exclusive, immersive AHS themed escape room experience that brings the on-screen storylines to life.

Play me for enhanced experience

Concept: 

Transform off-site location into series of eight escape rooms with themes corresponding to each season of American Horror Story. Guests will receive themed keys at pop-up activations in Austin, TX during week one of SXSW to be activated online as their event tickets. Keys will also unlock exclusive content in their respective rooms.

Billboards: 

Used to promote activation and drive to registration site, digital bus shelter billboards will use face and body recognition technology to transform person standing in front of it into various AHS villains.

Technology: 

Augmented reality, hologram technology, hidden cameras, and audio recordings will be used throughout the activation to enhance experience.

Season 9 Party & Screening Room: 

Following completion of escape room, guests will be led upstairs to an 80's

themed party and AHS 1984 screening room. Exclusive merchandise, snacks, 

and cocktails will be available for purchase. Each guest is provided with one drink ticket.

What I did: Concepting, logistics, deck design, product design, art direction for advertisements, copywriting.